What is "view in a browser" in email campaigns?
A "View in Browser" link, often called a "mirror link," is a small hyperlink typically found at the top of an email. It allows readers to view the email content directly in their web browser, which can be useful if they encounter HTML display issues or if images fail to load properly.
Why include a "view in a browser" link?
Improves the display of image-heavy or interactive emails.
Reduces concerns about display issues in certain email apps.
Makes your email content accessible, especially for those who need assistive technology.
Encourages social sharing and bookmarking, especially if your email includes valuable information.
Enhances the user experience by offering a reliable viewing option.
Where to place the "view in a browser" link?
Email Header:
The link is usually placed in the header because readers tend to scan from top to bottom, making it more noticeable. It provides a quick solution if the email doesn’t load properly. Just ensure your email preview text doesn’t display the link text automatically, as this can look unprofessional in the inbox.
Email Footer:
Some marketers prefer placing the link in the footer to keep the header focused on the main content and call to action. The footer typically contains less critical information like unsubscribe links and terms of use. However, this placement can be less user-friendly since readers might have to scroll through a poorly rendered email to find it.
Overall, including a "View in Browser" link is a good practice that helps ensure all recipients can fully engage with your email content.
How to add a view in a browser in email campaigns?
Follow the steps below to incorporate this feature into your email campaigns effectively.
Accessing Campaign Section:
Step 1: Start by navigating to the campaign section in Nexl Engage or Workspace.
Step 2: Click on the "+ New Campaign" button.
Step 3: Name your campaign, save it, and then proceed to your preferred template.
Adding View in a Browser Link:
If your email template already has this section, you may proceed to step 3: Configuring the link.
Step 1: In the template editor, navigate to the Rows section.
Step 2: Drag and drop a new row into the stage.
Step 3: Go to the Content tab and add a paragraph content block.
Step 4: Rename the text that will act as your browser view link (e.g., "View on Web" or "View in a browser").
Step 5: Customize the link text color and text alignment if desired.
Configuring the Link:
Step 1: Highlight the text you want to turn into the view in a browser link.
Step 2: Click on "Special Links" in the text toolbar that appears.
Step 3: Choose "Frequently Used" and select "Open in Browser".
Preview and Test:
Step 1: Once you have added and configured the link, preview the template to see how it will appear in a browser.
Step 2: Click on the view in a browser link to test.
Step 3: Click "Done" to confirm the view and proceed to send a test email.
Step 4: Send a test email to check if everything works.
This guide should help you seamlessly integrate a view in a browser link into your Nexl Engage email campaigns. If you encounter any difficulties or have further questions, don't hesitate to reach out for assistance.