Embedding Vimeo videos in your email campaigns can enhance engagement and provide a dynamic experience for your recipients. To ensure your Vimeo links work seamlessly when sent through email, follow these guidelines for successfully embedding videos.
Step 1: Choose the Right Link
Step 2: Set Video Privacy Settings:
Go to Vimeo and select "Share".
Navigate to the "Privacy" section.
Select "Public (Anyone on the internet can view)". This ensures that anyone can access the video without restrictions.
Step 3: Copy the public link
Step 4: Paste the public link.
Note: Engage may automatically sanitize or rewrite the Vimeo embed code, which can cause issues with the video playback. For instance links starting with https://player.vimeo.com/ will be automatically sanitized and replaced to start with https://vimeo.com/ . To avoid this, make sure the video is set to public access, as mentioned in the previous step.
Important Information About Embedding Videos in Emails
When adding videos to your email designs, keep in mind that videos cannot be played directly within the email itself. Instead, when recipients click on the video link in the email, it will open and play in a new tab. This approach ensures a better user experience while still allowing you to share valuable video content.
Why Can’t I Embed a Playable Video in My Email?
We often receive questions about why video embed codes (like those from Vimeo or YouTube) don't seem to work when pasted into an email.
The short answer is: Most major email providers (including Gmail, Outlook, and Yahoo) do not support embedded video players.
The Technical Reason
To keep inboxes safe, email providers block "iFrames" and certain types of scripts. These are the same technical components required for a Vimeo or YouTube player to function. If you try to force an embed code into an email, it will often:
Be stripped out by the email provider.
Many popular clients block it, remove the code, or show fallback content, creating inconsistent experiences.
Trigger spam filters, causing your email to land in the "Junk" folder.
Truly embedding video (or attempting autoplay) often triggers security checks and firewalls. Active media and external data calls are frequently flagged or stripped, which can prevent delivery.
Appear as a broken box or empty space for your recipients.
Autoplay is intrusive for some recipients, increases data usage on mobile, and can create accessibility issues.