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Nexl Engage Analytics Update Q2 2025 release

Find out more about the latest update to campaign analytics on Nexl Engage

Habib Ullah avatar
Written by Habib Ullah
Updated over a week ago


We’ve started rolling out a major update to campaign analytics, introducing a new logic model that provides more precise tracking and segmentation of campaign performance. This guide explains how each metric is calculated and how filters behave.


📐 1. Metric Definitions and Logic Flow

1. Recipients

  • Definition: Total number of contacts selected for the campaign.

  • Sources: Recipients can come from lists, manual additions, or bulk “Add to Campaign” operations — including those added post-launch in continuous sending campaigns.


2. Skipped

  • Definition: Contacts excluded before email sending begins.

  • Skip Criteria:

    • Unsubscribed contacts

    • Contacts that previously bounced

    • High-risk contacts identified during list cleaning

    • Contacts missing an email address

  • Impact: These are not queued for delivery


3. Sent

  • Definition: Contacts are queued for email delivery.

  • Formula: Sent = Recipients - Skipped

Note: Being marked “Sent” means they were successfully queued for delivery (not necessarily delivered).


4. Delivered

  • Definition: Emails that successfully reached the recipient’s inbox or spam.

  • Formula: Delivered = Sent - Failed


5. Failed

  • Definition: Emails that could not be delivered due to:

    • Full inbox

    • Domain blocking

    • Undetected invalid addresses

    • Or other errors


6. Opened

  • Definition: Contacts who opened the email.

  • New Behavior: Includes recipients who clicked. This fixes prior issues where recipients who clicked were not counted as opens.


7. Clicked

  • Definition: Contacts who clicked a link within the email.

8. Unsubscribed

  • Definition: Contacts who opted out using the unsubscribe link.

9. Marked as Spam

  • Definition: Contacts who reported the email as spam.


🔍 2. New Filtering Capabilities

Previous filter logic supported only single-select filters.

✅ New Filter Enhancements

  • Multi-select filters now available:

    • E.g., filter by clicked AND opened.

  • New Opens (Excluding Interaction) option:

    • Allows you to view recipients who opened but did not click.

  • Additional statuses to filter by:

    • Queued

    • Scheduled

    • Unscheduled

    • Unsubscribed


🕓 Timing & Sync Considerations to know for troubleshooting

  • Sending Lag: For large campaigns (e.g., 50k contacts), there may be delays between queuing and actual sending. During this phase:

    • Counts may show discrepency between Recipients and Sent. For example, 0 “Sent” but full “Recipients.”

    • Status will be shown as Sending in this phase.

  • Continuous Campaigns:

    • Adding a contact past the initial send time for continuous sending campaigns may have a 5–10 min delay before showing as “Sent.”

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