We’re introducing an enhancement that gives users more control over how and when email campaigns are delivered—especially in continuous sending workflows. With a new optional setting, users can now resend the same campaign to recipients who’ve already received it, unlocking a range of valuable use cases.
This guide breaks down the feature, how it works, and what you need to know to make the most of it.
✨ What’s New?
🔁 Resend to Existing Recipients
Under Campaign Settings, you’ll now see a new toggle available: "Allow to resend to existing recipients"
When enabled:
Contacts who previously received the campaign can be re-sent the exact same campaign if they are added to the campaign again by clicking the Add Recipient button on the campaign or by selecting the contact and clicking Add to Campaign button on the list
The system overrides the usual suppression logic that prevents re-sends to the same person.
🛠 This is a campaign-level setting and does not apply to non-continuous (one-time) campaigns.
💡 Why This Matters
Here are some real-world use cases this feature unlocks:
📅 Event Reminders
Send a reminder email to attendees who didn’t RSVP or missed the initial message—without needing to create a duplicate campaign.
Example: Resend an event invite to everyone 24 hours before the event, including those already contacted.
🧾 Subscription / Preference Flows
When someone fills out a form multiple times (e.g., managing preferences or updating their profile), they may need to receive the same follow-up email every time—even if they’re technically the same contact.
Example: A contact provides their email in a subscription preference update request form and expects a confirmation email each time which has a link to a pre-filled subscription preference form
📊 Analytics & Tracking Behavior
Even though the campaign is re-sent to the same recipient, analytics will be overridden to show the last sent users activities
📈 One Row Per Contact
Campaign analytics do not duplicate rows for multiple sends to the same contact.
Latest engagement data (Sent, Delivered, Opened, Clicked) overwrites previous metrics.
⚠️ In a future update, we plan to support per-send tracking with clearer indicators of multiple deliveries per contact.
🔍 Use Cases Unlocked
Event Countdown: Trigger recurring reminders before an event.
Behavioral Campaigns: Re-send based on inaction (e.g., didn’t click or open).
Form Triggers: Ensure every submission gets acknowledged—even from the same contact.
Preference Center Updates: Support multiple updates with corresponding confirmations.
When campaigns are not sent multiple times even with the checkbox enabled?
If a list has duplicate contacts and this toggle is turned on and then the campaign is sent to that list, recipients will not get multiple emails even if they are present multiple times in the list. Recipients will need to be added to the campaign again.
If a contact is added to a list which has been used in a continuous sending campaign, it will not automatically trigger campaign to the contact which is added later. Recipients will need to be added to the campaign again.